Dress Up is Created

HISTORY

Dress Up is a non-profit organization. Dress Up is offering a way to lease a brand new professional wardrobe. Potential college graduates owing more than $20,000 on student loans are the clients-to-be. Dana Keck the owner and operator came up with the idea in a class while attending the Art Institute International Minnesota. After graduation she found investors and received the funds to start the business in Minneapolis. She is officially up and running as of May 2^nd, 2011.

MISSION STATMENT

Dress Up- clothes, appearance, and poise; with Dress up, you Dress Up to Move Up in your career and in life.

PURPOSE

Dress Up is a non-profit trying to help the young professional of America dress the part that they are trying to achieve. By giving them an option to lease a new wardrobe they can get their clothing for interviews or work now and pay later. First impressions are important when dealing with jobs and interviews. Dress Up is trying to take the stress off of the appearance factor and have the resume and character of the person do the rest.

SERVICES

There are 3 different lease options offered to clients. Plan A, B, and C offer different price points for the consultation, lease itself, and the built in fee (instead of interest).

—  Plan A

◦       consulting fee - $150, leasing of clothing up to $999 and this comes with a 20 month lease with a $200 built in fee

—  Plan B

◦       consulting fee - $200, leasing of clothing up to $2000 and this comes with a 25 month lease with $300 built in fee

—  Plan C

◦       consulting fee - $300, leasing of clothing up to $4,999 and this comes with a 30 month lease with $500 built in fee

BIOGRAPHY

Dana Keck started her interest in fashion when she modeled as a young girl. She went to IMTA in New York for modeling. Her love for modeling dwindled but the love of fashion remained. She got her Bachelors of Science degree at the Art Institute International Minnesota for Fashion Retail Management. She has worked in retail most of her life. She learned many skills through classes and experience. She now proudly owns and operates Dress Up.